NOTES

We think in writing.

These are the notes we keep returning to — on how a strategy earns trust, and how easily a good number can mislead. The ideas are the point. The specifics stay in-house.

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A number is only as honest as how it was chosen

The failure behind most disappointing strategies is rarely a bad idea. It is a good number that was chosen by looking at it. Separating selection from reporting is what prevents that.

Methodology Feb 18, 2026 Read the piece →
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We write when there is something worth saying, and not before.

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